Trade Marketing Specialist Send

Spain, Catalonia, Sant Cugat del Vallés, Pharmaceutical Industry, Marketing / Public Relations

Work location:	Spain, Catalonia, Sant Cugat del Vallés
Sector:	Pharmaceutical Industry
Role:	Marketing / Public Relations
Branch:	URIACH
Date of last update:	09/11/2026 Expiry date: 31/12/2999

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Job Title: Trade Marketing Specialist

Reports to: Trade Marketing Specialist

Location: Sant Cugat del Vallés, Barcelona

Employment Type: Full-time

Mission:

To grow the pharmacy channel business for Uriach brands following the Trade Marketing strategy.

Key Responsibilities:

Lead the implementation of the Trade Marketing strategy in the pharmacy channel for the brands under your responsibility.
Turn the brand strategy into sell-out activation plans, with clear objectives, timmings and budgets for each action.
To develop Sell Out activation levers: Training, Dynamization (Visibility, Promotions, Exhibitors, social media content), Assortment (category management, planograms) and Loyalty
Manage the digital B2B loyalty platform for prescribers
Define KPIs, for each action, measure results and analyse deviations.
Calculate the ROI of each action recommend changes to maximise profitability.
Support the SOC team and Delegates to ensure that plans are well executed
Manage the shipments of promotional materials.
Manage the information in Salesforce
Shopper analysis
A&P Control

Requirements:

Highly focused on maximizing results, the candidate will have the ability to work in a team, as well as collateral, analytical and flexible leadership skills.
Higher Education in Economics, Business Administration, Management or Marketing
SAP environment and knowledge of market analysis tools Nielsen/IRI/HMR/IQVIA
Knowledge of Salesforce and Power BI
Minimum experience of 3 years in Trade Marketing departments, in Healthcare or FMCG. Experience in the pharmacy channel (community pharmacy, parapharmacy or pharmacy groups) and ideally, with wholesalers and mass market.

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