URIACH Brand Manager Portugal Senden

Job Title: Brand Manager Portugal (South Western Europe)

Reports to: SWE Marketing Director

Location: Lisbon

Employment Type: Full-time

Job Summary

Develop and implement the Marketing strategy for each assigned brand or category within the country, in alignment with Global Brand Plans, to achieve growth objectives and drive results in terms of margin, sales, and profitability.

Key Responsibilities

• Define the brand's 3-year strategic plan within the country.
• Prepare and develop Marketing plans through:
  • Internal and external market assessment.
  • Consumer analysis to define and adapt brand strategies according to customer needs, including segmentation and targeting.
  • Collaboration with the Trade Marketing and Sales teams to define promotional plans and point-of-sale (POS) activation strategies.
  • Development of communication plans across both offline and digital channels, from creative concept to media planning and execution.
  • Definition and development of the brand innovation portfolio and innovation pipeline in collaboration with the Global team.
• Monitor brand performance and track key performance indicators (KPIs).
• Manage the A&P (Advertising & Promotion) budget.
• Analyze the profit and loss account (P&L), ensuring margin targets are met through pricing and portfolio mix strategies, while maintaining cost control.
• Prepare launch forecasts and monitor performance in coordination with the Supply Chain team.